Technical feasibility
Whether the technological resources, knowledge and equipment needed to carry out the project exist.
Studies for New or Expanding Businesses
Studies that tell you whether a new business or an expansion is viable, and how to plan, staff and position it.
Part 1
Feasibility studies
A feasibility study is a comprehensive analysis that determines whether a project or plan is viable from economic, technical, legal, operational and market perspectives. Its main objective is to evaluate whether the investment of time, resources and money in a project is justified and whether it is likely to succeed.
Key elements
Economic viability
Costs and benefits: investment, financing, operating costs, expected income and a financial projection.
Market viability
The business environment: demand for the product or service, competition and market trends.
Legal feasibility
Legal and regulatory aspects such as permits, licenses and local regulations.
Operational feasibility
Whether the organization has the capacity to carry out the project, including human resources and internal processes.
Risk analysis
Internal and external risks associated with the project, and strategies to mitigate them.
How the study is carried out
Definition of the project
Establish the objectives and scope of the project.
Information collection
Research and analyze relevant data for each area: technical, economic, market, legal.
Analysis
Evaluate the information collected and compare it with the project goals.
Conclusion and recommendations
Determine whether the project is viable, with specific recommendations.
Why it matters
A feasibility study minimizes risk and gives a project the best chance of success before significant resources are committed.
Part 2
Business plans
A business plan is a formal document that details a company's objectives and the steps that will be taken to achieve them. It guides entrepreneurs and helps attract investors. These are its main components:
1Executive summary
- Company description: Brief description of what the company does.
- Objectives: What the company hopes to achieve in the short and long term.
- Mission and vision: The purpose and ultimate goal of the business.
- Key success factors: Elements that will differentiate you from the competition.
- Financial summary: Key financial projections: income, expenses, profitability.
2Company description
- Legal structure: Sole proprietorship, partnership or corporation.
- History: How the company emerged, if it already exists.
- Location: Where the business is or will be operating.
- Products or services: What the company offers and its value proposition.
3Market study
- Industry analysis: The state of the industry you operate in.
- Target customers: Who your ideal customers are.
- Competitor analysis: Your direct and indirect competitors, and what you can do better than them.
- Market trends: The relevant trends for your sector.
4Organizational management
- Management team: The founders and key team.
- Organizational structure: Organization chart and roles within the company.
- Hiring plan: Who will join the team in the future.
5Products or services offered
- Description: A detailed explanation of what you offer.
- Product life cycle: From creation to eventual withdrawal from the market.
- Product development: Plans to improve or expand the offering.
6Marketing plan
- Pricing strategy: How you will set prices to be competitive and profitable.
- Distribution: How products or services will reach customers.
- Promotion: Strategies to attract and retain customers: advertising, social networks, public relations.
- Strategic alliances: Key partners or allies.
7Operational plan
- Production process: If you manufacture products, the process.
- Logistics and distribution: How the supply and distribution chain will be managed.
- Quality control: Procedures to ensure quality.
- Key suppliers: The main suppliers.
8Financial plan
- Initial investment: Breakdown of the initial costs to start or expand the business.
- Projected financial statements: Balance sheet, income statement, and short- and long-term cash flow.
- Breakeven point: When the company will start generating profits.
- Financing plan: Investors, loans or self-financing.
9SWOT analysis
- Strengths: Internal aspects that benefit the company.
- Opportunities: External factors that can help the business.
- Weaknesses: Internal limitations that could be detrimental.
- Threats: External factors that could have a negative impact.
10Appendices
- Additional documents: Team resumes, detailed market studies, legal agreements and similar material.
A business plan helps you structure your ideas and strategies, and it is crucial when looking for investors or partners.
Part 3
Market saturation index
Market saturation indices measure how far a product or service has penetrated a market. They compare how many potential customers have already purchased or used it with the total target population, showing when a market is saturated or near its maximum adoption capacity. These are the measures we use:
Herfindahl-Hirschman Index
Evaluates market concentration: whether a market is concentrated in a few companies or distributed among many. In a saturated market, demand has reached its limit and there is no room left for significant growth.
Concentration Index
The combined share of the n largest companies in a market; CR4, for example, measures the share of the four largest. Simpler than the HHI, but it only considers the largest companies.
Entropy Index
Measures market diversity. Unlike the HHI, which focuses on concentration, entropy reflects both the dispersion and the diversity of market shares.
Gini Index
A measure of inequality that also applies to market concentration. The closer the index is to 1, the greater the concentration.
Theil Index
Measures inequality or concentration and is especially useful across multiple sectors or submarkets. Similar to Gini, but more sensitive to large companies.
Lerner Index
Measures an individual company's market power from the relationship between sales price and marginal cost. A higher index means more market power and a more concentrated market.
Part 4
Employee handbook
An employee handbook gives employees information related to their work: policies, procedures, working conditions and behavioral expectations, which they must acknowledge and accept. It also sets out the laws and regulations the company must comply with.
Governing parameters
EfficiencyEffectivenessQuality
With these parameters in mind, the handbook establishes recurring evaluation of personnel to build a culture that minimizes the Law of Least Effort within a balanced work environment.
Chapters included
- Mission and vision
- Philosophy and culture
- Attendance and punctuality policy
- ATM policy, if applicable
- Corrective actions matrix
- Labor legislation
- General rules and provisions
- Rules for privileges
- Protocol for managing domestic violence at work
- Video security, monitoring and supervision policy